'But what they have right now is a lot of expenses to meet to fulfill this Kickstarter and put this thing in production.'
'I think given enough continued interest in the game and time, it's possible it will make really good money,' Temkin told Polygon. Temkin is no stranger to creating and shipping large amounts of a card game, and Cards Against Humanity's own manufacturing and fulfillment partners, Ad Magic, will be producing Exploding Kittens.Ĭards Against Humanity itself was Kickstarted back in 2011, bringing in $15,570 from a $4,000 goal. I spoke with Cards Against Humanity's Max Temkin to discuss the economics of a Kickstarter project this large. The assumption is that everyone involved just made a ton of money. Which is absurd, right? How does a simple card game raise over $8 million, and what the heck will that money be used for? The criticisms of the product, and its immense success, began well before the campaign was over, and at first glance the economics of the project appear to be a dream come true. It's a card game for two to five players that has become the most successful gaming Kickstarter of all time, raising $8,782,571 from 219,382 backers. Exploding Kittens is the work of game designers Elan Lee and Shane Small, along with artist Matthew Inman of The Oatmeal.
